AMYAR GHAFFARY
The eye is still the shortest path to the mind.
Brand identity, video editing and AI-integrated content systems for startup founders and mid-size brands. Founder of CLOXMEDIA, est. 2020.
ScrollThe work, plainly stated.
I help founders and mid-size brands turn raw ideas into visuals that earn attention — first in the eye, then in the head. Identity, video, and AI-integrated content systems, run end-to-end from one desk so nothing gets lost between briefs.
A freelance media partner for founders and mid-size brands. Brand identity, video, content systems and the AI workflows that produce them — handled end-to-end from one desk.
For founders that means a one-person collaborator who can move from logo to launch reel to a working content engine without handoffs. For mid-size brands it means a creative direction layer on top of your existing team, plus the AI plumbing to make the work cheaper and faster to produce.
Background spans graphic design, social media management, documentary production and a decade of running YouTube channels through every major platform shift. The style is calm, cinematic and built to stop a scroll.
The mastery stack.
The tools every project runs through. DaVinci Resolve leads edit, colour and sound. Photoshop, Affinity and Figma drive design. Claude, Google Flow and the generative AI stack handle ideation, automation and the production loops.
What I do, end-to-end.
Five focused services. I take a small list of clients each quarter and run their image, content and systems as one brief. No agency layers, no handoffs.
Brand Identity
& Logo Design
Wordmarks, monograms, brand systems and modern marketing sites. Designed and shipped end-to-end, with all source files and a guidelines doc.
Video Editing
& Post
Long-form, short-form, music videos and brand films. Edit, colour, sound design and final delivery on DaVinci Resolve.
AI Workflow
Integration
Generative image, video and copy pipelines wired into your stack. Training your team on the tools that actually move the needle.
Content
Creation
Photo, short-form video, thumbnails, posters and editorial content for launches, campaigns and ongoing presence.
Social Media
Management
Content planning, post production, copywriting and analytics tuned to current YouTube and TikTok behaviour. Built around your voice, not a template.
Selected client engagements.
Multi-month work across fashion, graphic design and music video production. Three industries, three approaches. Brands kept private where requested.
01Fashion
What I built
- Trend direction. Generated season-driven design directions using the current generation of image, video and language models — supplied as moodboards, mock-ups and reference cuts the in-house designers built from.
- Cinematic AI footage for ads. Stood up a pipeline for generating ad-ready cinematic footage using Runway, ComfyUI and the post-stack — covering shot ideation, generation, upscaling and colour finishing.
- Designer enablement. Trained the internal design team on prompt engineering, model selection and the production loops that get a clean result on the first or second pass instead of the tenth.
- Workflow productivity. Tightened the path from brief to first usable asset so the team could iterate on more directions in the same week.
Monogram
Merch · 01
Merch · 02
Merch · 03
02Graphic design
What I built
- Brand identity. Wordmark, monogram and a full identity system delivered with a guidelines document and all source files.
- Print & digital collateral. Brochures, social posts, ads and packaging designed end-to-end across the launch.
- Editorial layout. Long-form layout work, magazine-style pages and product catalogues.
- Production-ready output. All assets delivered in vector and raster with print profiles (CMYK + bleed) where needed.
Identity
Poster · 01
Print · 02
Editorial
03Music video production
What I built
- Concept & direction. Treatment and storyboards through to final cut, working with the artist to define the visual language of the track.
- Post production. Edit on DaVinci Resolve with sound design, AI-assisted visual effects and motion work where the brief called for it.
- Colour grading. Cinematic colour treatment tuned to the mood and palette of the song.
- Multi-format delivery. Final masters in YouTube-optimised horizontal, social-vertical and broadcast cuts.
Frame · 01
Frame · 02
Poster
Colour finish
Selected work, by category.
Logos, cover art, merch, ad campaigns and YouTube thumbnails I've shipped for founders, brands and creators. Pick a category — the slideshow plays through it automatically.
Verified on the open market.
Two platforms, real numbers — visible on each platform's contributor dashboard. The stock work is where my image generation, prompt engineering and post-finishing get tested by paying customers, not curated portfolios.
Numbers shown above are pulled directly from each platform's contributor dashboard and are independently verifiable at any time.
Recent documentary work.
Cinematic documentary on technology, history, society and the future. Long-form pieces produced and edited under CLOXMEDIA.
EQUAL — Documentary Series
Cinematic series · technology, history, society and the future · 2026
Y2K — The Panic of 1999
Technology & culture · 2025
Moore's Law
Origins of modern tech · 2025
DARPA · ARPA
History of network technology · 2024
Latest music videos.
Editorial cuts and music-led pieces produced under CLOXMEDIA. Click any tile to watch.
MAYA — a media mentor for creators.
A custom GPT I built and shipped on the OpenAI store. Designed as a content-creation co-pilot for YouTube creators — ideation, scripting, packaging and platform strategy in one conversation.
MAYA — Media Mentor
Built for YouTube creators. Helps with ideation, scripting, thumbnail copy, packaging and channel strategy. Trained on the platform behaviours I see across four monetised channels and a decade of post.
Open MAYA in ChatGPT ↗Writing on the AI-integrated media industry.
Research papers and articles published on CLOX Labs. Working out, in writing, where the AI-integrated media industry is going and what creators need to do next.
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CLOX Labs · Research paper · Year
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CLOX Labs · Article · Year
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CLOX Labs · Research paper · Year
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CLOX Labs · Article · Year
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CLOX Labs · Research paper · Year
A decade in one practice.
From a graphic-design seat in Tehran to a media practice in the UK. Every role has fed the same studio.
-
2020 — Now
Founder · Creative Director
CLOXMEDIA · United KingdomRunning a small media practice covering identity, video, content systems and AI integration for founders and brands. Producing documentary work on AI, technology and AI ethics in parallel.
5+ years -
2024 — 2025
Creative Direction · AI Lead
European fashion brand (private engagement)AI-driven trend design direction, designer enablement on generative tooling, and a cinematic AI footage pipeline for ad campaigns.
Featured -
2018 — 2019
Senior Graphic Designer
Lasima · Tehran, IranBrand and marketing design across print and digital. Identity, packaging and campaign work for the restaurant POS group.
Design -
2016 — 2018
Social Media Manager
Lasima · IranBuilt the brand voice on social media, ran growth and content end-to-end, and laid the operating habits that still shape my work today.
Content · Growth -
2021
Senior Graphic Designer
Pan & Grill · The Mumbles, Wales, UKLong-term contract covering logo, menu and banner design.
Design
Let's build it.
Looking for an end-to-end media partner for your brand, product or release? Get in touch. I read every message myself and reply within one working day.







































